In line with its strategy to infuse the global Hilton brand with local cultural resonance, Hilton commissioned leading Dutch interior designer Barzileye Concept & Design and Dutch carpet manufacturer Desso for one of their latest hotels; Hilton The Hague. The surrounding landscape and the city’s cultural heritage is used to bring individuality to a brand that operates some 3,000 hotels internationally.
Hilton The Hague, in Holland’s third largest city, has 195 bedrooms and was created from the 1950’s shell of the former Royal Dutch Telecom headquarters. Angelika Kok of Barzileye Concept & Design was responsible for designing the interiors, and took inspiration from the city’s rich heritage to bring local personality to the hotel.
The Panorama Mesdag is one of the city’s leading artistic attractions, a panoramic painting 14 metres high and 120 metres in circumference, depicting the sea, the beach and the city of Scheveningen. Painted by Hendrik Willem Mesdag, it was first opened to the public in 1881. At 1600 square metres it is the largest panoramic painting in the world! For the hotel’s Mesdag Ballroom, a small portion of the Panorama Mesdag – one of the most iconic paintings in the Netherlands – was pixilated and again translated into Axminster carpet, complementing the functionality of the space with a rich geographic and historical context.
For the meeting rooms and surrounding corridors, the flooring was inspired by aerial footage from the city’s typical Dutch geometric rural surroundings. These images were translated into a carpet design, which was then woven in an Axminster carpet.